Privacy Policy

Effective date: April 1, 2025

Last updated: April 1, 2025

1. Introduction

Welcome to LUNA — AI Art Generator (“LUNA,” “we,” “our,” or “us”), a mobile application developed and operated by Rocket Digital Limited, a company incorporated in Hong Kong. LUNA enables users to create, edit, and explore AI-generated artwork using state-of-the-art machine learning models.

This Privacy Policy explains what information we collect when you use the LUNA mobile app and our website at https://www.lunaaiart.app (collectively, the “Services”), how we use and share that information, and the choices you have regarding your data.

By using LUNA, you agree to the collection and use of information in accordance with this policy. If you do not agree with any part of this policy, please discontinue use of our Services.

2. Information We Collect

2.1 Personal Information

When you create an account or interact with our Services, we may collect the following personal information:

  • Email address (used for account authentication)
  • Display name or username
  • Profile photo (if provided via social sign-in)
  • Payment information (processed securely through RevenueCat and Apple / Google Pay; we do not store full card numbers)
  • Authentication tokens and session identifiers

2.2 Usage Data

We automatically collect information about how you interact with our Services, including:

  • Features accessed and actions taken within the app
  • Session duration, frequency of use, and navigation patterns
  • In-app purchases and subscription status
  • Error logs and crash reports
  • Ad impressions, clicks, and interactions
  • Referring URLs and pages visited on our website

2.3 Device Information

We collect technical information about the device you use to access LUNA, such as:

  • Device type, model, and operating system version
  • Unique device identifiers (e.g., IDFA, Android Advertising ID)
  • IP address and approximate geographic location (country / region level)
  • Mobile network operator and connection type
  • App version and build number
  • Browser type and version (for website visitors)

2.4 User Content and Prompts

When you use LUNA’s AI generation features, we process the text prompts, style selections, and configuration settings you provide in order to generate images. These prompts are transmitted to our third-party AI providers (OpenAI, Microsoft Azure, Replicate, and Fal.ai) to fulfil your request. We may retain anonymised prompt data to improve our Services and detect misuse. Generated images are stored in your account and may be stored on our cloud infrastructure.

3. How We Use Your Information

We use the information we collect for the following purposes:

  • Providing the Services: To create and manage your account, process AI art generation requests, and deliver the core features of LUNA.
  • Subscription management: To process payments, manage your subscription tier, and fulfil purchases through RevenueCat.
  • Personalisation: To remember your preferences, saved styles, and generation history.
  • Analytics and improvement: To understand how users engage with LUNA so we can improve features, fix bugs, and optimise performance.
  • Advertising: To serve relevant ads to free-tier users via Google AdMob and to measure the effectiveness of our marketing campaigns via Google Analytics and Meta Pixel.
  • Safety and security: To detect and prevent fraud, abuse, and violations of our Terms of Service.
  • Legal compliance: To comply with applicable laws, regulations, and legal processes.
  • Communications: To send you important service notifications, security alerts, and, where you have opted in, marketing messages.

4. Third-Party Services

LUNA integrates with a number of trusted third-party services to deliver its functionality. Each service operates under its own privacy policy, and we encourage you to review them. The data shared with each provider is limited to what is necessary for the specified purpose.

Firebase (Google LLC)

Purpose: Authentication, real-time database, cloud storage, cloud functions, and crash reporting.

  • Firebase Authentication — manages user sign-in via email/password and third-party providers. Stores authentication tokens and user identifiers.
  • Firebase Analytics — collects in-app events, user properties, and engagement metrics to help us understand app usage.
  • Firebase Crashlytics — records crash reports and ANRs (Application Not Responding) to help us identify and resolve stability issues. Reports include device information and stack traces.
  • Firestore / Cloud Storage — stores user-generated content, preferences, and application data.

Privacy policy: firebase.google.com/support/privacy

Google Analytics (Google LLC)

Purpose: Website analytics and traffic measurement.

We use Google Analytics on our website (lunaaiart.app) to analyse visitor behaviour, measure traffic sources, and understand which content resonates with our audience. Google Analytics collects data such as pages visited, time on site, device type, and approximate location. This data is aggregated and used to improve the website experience. You may opt out by installing the Google Analytics Opt-out Browser Add-on.

Privacy policy: policies.google.com/privacy

Meta Pixel (Meta Platforms, Inc.)

Purpose: Advertising analytics and campaign measurement.

We use the Meta Pixel on our website to measure the effectiveness of our advertising campaigns on Facebook and Instagram, to understand user actions taken after viewing our ads, and to build audiences for future campaigns. The Meta Pixel may collect information such as page views, downloads, and conversion events. This data is shared with Meta Platforms under their data processing terms. You can manage your ad preferences through Meta’s Ad Preferences centre.

Privacy policy: facebook.com/privacy/policy

Google AdMob (Google LLC)

Purpose: In-app advertising for free-tier users.

Free-tier users of LUNA may see advertisements served by Google AdMob. AdMob uses device identifiers (such as the Advertising ID on Android or IDFA on iOS), IP address, and usage data to serve relevant ads. You can limit ad tracking through your device’s privacy settings (iOS: Settings → Privacy & Security → Tracking; Android: Settings → Google → Ads). Subscribing to a LUNA Pro or Premium plan removes all in-app advertisements.

Privacy policy: policies.google.com/privacy

RevenueCat, Inc.

Purpose: In-app subscription and purchase management.

RevenueCat powers LUNA’s subscription infrastructure. When you purchase a subscription or make an in-app purchase, RevenueCat processes transaction data received from Apple App Store or Google Play Store. This includes your app user ID, purchase receipts, subscription status, and entitlements. RevenueCat does not collect payment card details directly — all payment processing is handled by Apple or Google. We use RevenueCat’s data to manage your subscription, enforce entitlements, and analyse subscription performance.

Privacy policy: revenuecat.com/privacy

OpenAI, L.L.C.

Purpose: AI image generation and processing.

We use OpenAI’s API to power certain AI art generation features within LUNA. When you submit a text prompt or image editing request that uses an OpenAI-backed model, your prompt and any reference images are transmitted to OpenAI’s servers for processing. We operate under OpenAI’s API usage policies, which prohibit the use of your data to train OpenAI’s models. Prompts are not stored by OpenAI beyond what is required to fulfil the request.

Privacy policy: openai.com/privacy

Microsoft Azure (Microsoft Corporation)

Purpose: AI processing and cloud infrastructure.

Certain AI features in LUNA are powered by models hosted on Microsoft Azure AI Services, including Azure OpenAI Service. Prompts and configuration data submitted to these features are processed by Microsoft’s Azure infrastructure. Microsoft does not use this data to train or improve its AI models under the Azure OpenAI Service terms. Data is processed in accordance with Microsoft’s enterprise data protection commitments.

Privacy policy: privacy.microsoft.com

Replicate, Inc.

Purpose: AI model hosting and inference.

Replicate provides infrastructure for running open-source AI models used by LUNA for specific art generation styles and effects. When you generate content using a Replicate-backed model, your prompt and any uploaded reference images are sent to Replicate’s API for inference. Input and output data may be temporarily cached on Replicate’s systems to improve performance but is not used to train third-party models.

Privacy policy: replicate.com/privacy

Fal.ai (Fal, Inc.)

Purpose: AI model hosting and real-time inference.

Fal.ai provides fast, scalable inference infrastructure for certain AI models used within LUNA. Prompts, style parameters, and reference images processed through Fal.ai-backed features are transmitted to Fal.ai’s API. Data is processed according to Fal.ai’s data handling practices and is not retained for model training purposes beyond what is described in their privacy policy.

Privacy policy: fal.ai/privacy

5. Data Retention

We retain your personal information for as long as your account is active or as needed to provide you with the Services. Specifically:

  • Account data is retained while your account exists and for up to 90 days after account deletion to allow for account recovery and to resolve any outstanding disputes.
  • Generated images are retained in your account until you delete them. Upon account deletion, your images are removed from our active systems within 30 days and from backups within 90 days.
  • Crash reports and logs are retained for up to 90 days for debugging purposes.
  • Analytics data is retained in aggregated, anonymised form and may be kept indefinitely.
  • Transaction records are retained for a minimum of 7 years in accordance with applicable financial and tax regulations in Hong Kong.

6. Data Security

We take the security of your personal data seriously and implement appropriate technical and organisational measures to protect it against unauthorised access, alteration, disclosure, or destruction. These measures include:

  • Encryption of data in transit using TLS 1.2 or higher
  • Encryption of sensitive data at rest using AES-256
  • Role-based access controls limiting employee access to personal data
  • Regular security audits and vulnerability assessments
  • Multi-factor authentication for internal systems
  • Use of industry-standard cloud security practices through Firebase and Google Cloud

However, no method of transmission over the internet or electronic storage is 100% secure. While we strive to use commercially acceptable means to protect your information, we cannot guarantee its absolute security. In the event of a data breach that affects your rights and freedoms, we will notify you and relevant authorities as required by applicable law.

7. Children’s Privacy

LUNA is not intended for use by children under the age of 13. We do not knowingly collect personal information from children under 13. If you are under 13, please do not use LUNA or provide any information to us.

If you are between 13 and 18 years of age, you should review this Privacy Policy with a parent or guardian and use LUNA only with their consent where required by local law.

If we become aware that we have inadvertently collected personal information from a child under 13, we will take prompt steps to delete that information from our systems. If you are a parent or guardian and believe your child has provided us with personal information, please contact us at hello@rocketdigital.ai.

8. Your Rights

Depending on your jurisdiction, you may have the following rights regarding your personal data:

  • Right of access: You may request a copy of the personal data we hold about you.
  • Right to rectification: You may request correction of inaccurate or incomplete personal data.
  • Right to erasure:You may request deletion of your personal data. You can delete your account directly within the LUNA app (Settings → Account → Delete Account).
  • Right to data portability: You may request your data in a structured, machine-readable format.
  • Right to restrict processing: You may request that we limit how we use your data in certain circumstances.
  • Right to object: You may object to our processing of your data for direct marketing purposes at any time.
  • Opt-out of personalised ads: You can limit ad tracking through your device settings or by subscribing to a paid LUNA plan to remove ads entirely.
  • California residents (CCPA): You have the right to know what personal information we collect, to opt out of the sale of your personal information (we do not sell personal information), and to non-discrimination for exercising your rights.
  • EEA / UK residents (GDPR): You have the rights listed above and the right to lodge a complaint with your local data protection authority.

To exercise any of these rights, please contact us at hello@rocketdigital.ai. We will respond to your request within 30 days. We may need to verify your identity before fulfilling certain requests.

9. International Data Transfers

Rocket Digital Limited is based in Hong Kong. Our third-party service providers, including Google (Firebase, AdMob, Google Analytics), Meta, OpenAI, Microsoft, RevenueCat, Replicate, and Fal.ai, are primarily based in the United States and operate infrastructure globally. Your personal data may therefore be transferred to and processed in countries outside your country of residence, including the United States.

Where data is transferred from the European Economic Area (EEA) or United Kingdom to countries that do not provide an equivalent level of data protection, we rely on appropriate safeguards such as Standard Contractual Clauses (SCCs) approved by the European Commission, or the UK International Data Transfer Agreement (IDTA), as applicable. Our third-party processors maintain their own transfer mechanisms in accordance with applicable data protection law.

By using LUNA, you acknowledge that your data may be processed internationally as described in this section.

10. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. When we make material changes, we will notify you by:

  • Posting the updated policy on this page with a revised “Last updated” date
  • Sending a push notification or in-app message if you have notifications enabled
  • Displaying a prominent notice within the LUNA app

We encourage you to review this Privacy Policy periodically. Your continued use of LUNA after any changes constitutes your acceptance of the updated policy. If you do not agree with the revised policy, please discontinue use of the Services and delete your account.

11. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or the way we handle your personal data, please contact us:

Rocket Digital Limited

1603 The L Plaza

367–375 Queens Road Central

Hong Kong

Email: hello@rocketdigital.ai

Website: www.lunaaiart.app

We aim to respond to all privacy-related enquiries within 5 business days.

© 2026 Rocket Digital Limited. All rights reserved.